In September 2023 one of the most exciting British climbers of his generation (and owner of probably the strongest fingers on the planet) Aidan Roberts, signed a sponsorship deal with Core Climbing. Dave’s brief was to visit the Core factory in advance of the announcement to shoot high quality location images with a documentary feel. The images would then be key to promoting this partnership on web and social media. With an emphasis on Aidan’s engagement with the whole design and manufacturing processes that Core use in-house, the shoot also detailed Core’s brand new Burden Of Dreams replica holds, which went into full scale production based on 3D scans made by Aidan on a recent visit to Finland. A few accompanying backdrop product shots rounded out the day and ensured the client got maximum value from the shoot.